Step into the world of photography excellence with the FUJIFILM X-T50, a harmonious blend of classic aesthetics and cutting-edge innovation. Redesigned with a sleek rounded shape body, this camera exudes sophistication while ensuring a comfortable grip for extended shooting sessions. Despite its slight increase in size compared to its predecessor, the X-T50 feels remarkably compact and lightweight in your hand, making it the perfect companion for capturing life's most precious moments on the go.

At the heart of the X-T50 lies its high-resolution 40.2MP X-Trans CMOS 5 HR sensor, coupled with an advanced image-processing algorithm that elevates image quality to unprecedented levels. Whether you're a seasoned professional or an aspiring enthusiast, this camera delivers breathtaking clarity and detail in every shot, allowing you to unleash your creative vision with confidence.

Equipped with a 2.36 million dots electronic viewfinder (EVF) and a 0.62x magnification ratio, the X-T50 provides a crystal-clear live view experience, ensuring precise framing and composition with every shot. Additionally, the inclusion of 7.0-stop in-body image stabilization (IBIS) guarantees steady images, even in challenging shooting conditions, empowering you to push the boundaries of creativity without compromise.

Powered by the fifth-generation X-Processor 5, the X-T50 boasts lightning-fast autofocus performance, utilizing deep-learning AI technology to accurately track a wide range of subjects, including animals, vehicles, and even drones. Combined with the seamless integration of shutter speed, exposure compensation, and aperture adjustments, the X-T50 offers unparalleled control over your photographic workflow, allowing you to focus on capturing the perfect moment with precision and ease.

One of the standout features of the X-T50 is its intuitive "Film Simulation Dial" located on the top plate, offering easy access to 20 unique Film Simulation modes, including the latest "REALA ACE." From vibrant landscapes to nostalgic black and white portraits, explore a world of artistic possibilities with FUJIFILM's renowned colour science, honed since 1934.

Experience unparalleled video capabilities with the FUJIFILM X-T50, capable of recording stunning 6.2K internally at 30p in 4:2:2 10-bit colour. Whether you're capturing cinematic landscapes or dynamic action sequences, the X-T50 delivers unmatched clarity and colour depth, ensuring every frame tells a compelling story. Pushing the boundaries of creativity, the X-T50 offers versatile recording options, including silky-smooth 4K/60p and high-speed 1080/240p, allowing you to explore different visual styles and techniques with ease.

X-T50's seamless integration with Frame.io Camera to Cloud, eliminates the need for additional accessories, with native support for Frame.io, you can instantly upload photos or videos straight to the cloud the moment they're created, streamlining your workflow and enabling collaborative editing and feedback in real-time. 

Discover a new realm of photographic excellence with the FUJIFILM X-T50 – where timeless design meets state-of-the-art technology, empowering you to unleash your creative potential like never before.