• About Us

About Us

Our Company Profile

Diamonds Camera and Video was opened more than 30 years ago by Jim and Chris Diamantis. The company is Adelaide's largest retailer of photographic product and offers a range of products and services unsurpassed in South Australia.

Diamonds Camera, Video and Digital is situated in the centre of Adelaide at 165-169 Rundle St. The store is located in the Rundle St car park building and physically occupies 4 tennancies. Three expansions since the initial opening of Diamonds at the Rundle St location have now produced a spacious store with room for customers to browse the extensive range of products on offer. 

Product Range

We pride ourselves on having the largest camera range, best advise and lowest price. If you've found a better offer somewhere else, let us know and we'll do our best to beat it.

We have a large range of DSLR, Compact, and Hybrid Digital Cameras. We also have an extensive range of accessories, tripods, binoculars and Apple products. Our expert staff have years of experience and technical knowledge, and are always willing to help you in choosing the right camera for your needs. We offer Training Courses & "learn at home" tutorials. We offer Events and education for photographers, students & enthusiasts.

Photo Lab

We have a Photolab for all your printing needs. We use Fujifilm kiosks to make your print ordering experience a breeze. We understand how important your special memories are and use Fujicolour Crystal Archive Paper and regularly do maintenance on our machines so your high quality prints will last for more than a lifetime.

Company History

Diamond Photographics was founded in 1982 by brothers Jim and Chris Diamantis. The store was initially a camera repair business but soon expanded into camera sales. Since then, the store has expanded and quickly become South Australia's number one camera store and one of the leading camera stores in Australia.

The Name Transitions

The company has evolved with the industry and our name reflects it. Through the last three decades, Diamonds has transitioned its name showcasing our commitment to the latest technology.

Diamond Photographics
Diamonds was initially knows as Diamond Photographics. Its primary business was camera sales and repairs. It was one of the first such stores in South Australia and soon became the leader.

Diamonds Camera and Video
As technology increased and video cameras became more affordable, Diamonds soon expanded into the then very new video camera industry. First models included the Canon and Panasonic Super 8 versions, soon after being replaced by VHS and VHS-C.

Diamonds Camera, Video and Digital
With digital imaging now such a major part of the business, Diamonds more recently modified it's name to include the "digital" component. This makes it clear that Diamonds is at the fore-front of technology as it is constantly re-engineering itself to incorporate such new technological advancements. Digital cameras are now a major part of the business making up a substantial component of all items sold.




All our parcels are sent to you either by TOLL Priority Couriers or Australian Air Express Couriers. We do not offer pickup facilities or customer organised couriers. We only send with this courier and you must pay our standard freight charges. Delivery will usually take between 1-2 working days to any metropolitan area, and 3-5 working days to rural areas.

We have chosen Toll and Australian Air Express beacuse they specialise in express freight. Their 'one stop shop' capabilities and integrated network, offers you the most reliable, efficient and cost effective express delivery service in the industry.

Your order is fully insured with Toll for damage or non-delivery (lost in transit). The cost of this insurance is covered in the $16 freight we charge for all orders over $50.00 and $10.00 for all orders under $50.00 anywhere in Australia.

We aim to deliver to any metropolitan areas in all states within 1-2 working days.

We aim to deliver to all rural areas within 3-5 working days.

Delivery Requirements

We ONLY send to listed addresses that can be found in the Australian White Pages.

Alternatively if you have a silent number or do not appear in the white pages, a work address will be acceptable. The address must be listed or have a current up to date website so we can confirm details.

We also have other payment options you can use such as B-Pay or EFT. If you use either of these payment methods we will send to any address that suits your needs.

At our discretion, we also may refuse to send to a unit or apartment block if we decide that it is an unsafe or difficult delivery location for our courier.

Issues With Delivery Or Goods Damaged In Transit

Where there is an issue with delivery or the condition of good delivered, Camerastore.com.au must be notified of any such issues as soon as the customer becomes aware. Items are always delivered within 7-10 business days to even the most remote locations. We therefore will not be made liable for non-delivery or damaged items if we are notified outside of 14 days from the day of the verbal phone confirmation and despatch.

Pricing, Exchanges, Refunds & Returns

We aim to always display accurate and correct pricing on our website. If a price is found to be incorrect at the time of order processing, we will immediately notify you of the correct price or offer an immediate refund. We have the right to not ship an item that has been displayed at an incorrect price.

We generally do not exchange, refund or return an item once it has been purchased but in certain cases will consider it.

To see if you qualify, please call us on Freecall 1800 155 067 to speak to a consultant.


Re-Stocking Fee:
$20 for orders under $1000
2% of the return item value for items over $1001

Any freight and insurance costs to return the item to us are also at your expense. This includes the liability for any lost freight so we suggest using a courier or registered mail.

Exchange & Return Requirements

  • Exchanged/returned products must be in brand new, mint condition.
  • Items must be in the original, undamaged manufacturer's packaging with all packaging materials, including instruction booklets, packing inserts, plastic bags, and the blank warranty cards.
  • The manufacturer's labeled packaging must be enclosed within a new shipping carton.
  • Please note that the warranty card must not be filled out.