It started with repairs
In 1980, brothers Jim and Chris Diamantis opened a camera repair business in Adelaide.
Knowing cameras from the inside out became the foundation for everything that followed: honest advice, and gear we stand behind. Repairs soon led to sales, and the business grew from there.
A name that grew with the business
Diamond Photographic became Diamonds Camera and Video, then Diamonds Camera, Video and Digital — the name growing as photographers' gear moved into video and digital.
Independent and family-run since 1980.
Online, early
In 2001, Nicholas Diamantis — now Director — launched Camerastore.com.au, one of the very first online camera stores in Australia.
It meant photographers anywhere in the country could buy from an Adelaide specialist, with the same advice and the same genuine stock.
Simply Diamonds Camera
Today we're simply Diamonds Camera: a store at 165 Rundle Street, Adelaide, and Australia-wide online.
Everything we sell is genuine Australian stock from official suppliers, with a full Australian warranty. You'll get personal advice in store and on the phone from people who know the gear — and workshops, events and articles for photographers at every level.
1980Founded in Adelaide
2001Online, early
TodayRundle Street and Australia-wide
Come and see us
165 Rundle Street, Adelaide SA 5000
Mon–Fri 9am–5:30pm · Sat 9am–5pm · Sun 11am–4pm