New Tamron Lens Announcement

The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide.
It reflects the fruits of continuous evolution and customer-focused refinement.
Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution.

The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision.

With the MOD (Minimum Object Distance) of 0.18m (7.1 in) at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance.

Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture.

TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use.

The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography.
It is the first1 zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2.

With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm.
Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants and take twilight and nightscape photos.

With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works.
In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens.
It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture.